Disciplined Real Estate Investing for Long-Term Capital Preservation and Growth
Investor-focused self-storage and multifamily opportunities backed by 30+ years of hands-on operating experience.
WHY INVEST WITH LITMUS
INTEGRITY-FIRST UNDERWRITING
Every opportunity is evaluated with conservative assumptions, disciplined underwriting, and a strict focus on downside protection.
PROVEN OPERATORS AND REPEATABLE PLAYBOOKS
We partner only with experienced operators using strategies we’ve executed successfully across market cycles.
RISK MITIGATION BUILT INTO THE MODEL
From conservative leverage to realistic exit assumptions, risk management is embedded at every stage — not added later.
ALIGNED, LONG-TERM PARTNERSHIPS
Our capital is invested alongside yours, with structures designed to reward performance, transparency, and repeat investors.
WHO WE ARE
Litmus Capital Investments LLC is a Colorado-based real estate investment firm focused on self-storage and multifamily opportunities for disciplined, long-term investors. Founded in 2022 and led by Brian Plumer, the firm applies over 30 years of hands-on business experience to real estate investing, prioritizing conservative underwriting, risk mitigation, and repeatable execution over speculation. Litmus Capital targets cash-flowing Class C and higher-quality assets with value-add or market-rate upside, partnering exclusively with vetted operators and maintaining an integrity-first approach designed to protect capital and deliver consistent results across market cycles.
Litmus Tested. Risk Mitigated.
MISSION
To unlock durable real estate returns through disciplined investing, strict operator vetting, and transparent communication — so investors can grow with confidence.
VISION
To be the go-to partner for investors seeking dependable, proven strategies in self-storage and multifamily markets — building a legacy of sustainable growth.
BRIAN PLUMER
Brian Plumer is a dedicated family man and seasoned entrepreneur with a diverse background in business management and investment. He graduated from the University of Houston as a double major in Hotel and Restaurant Management and Political Science. He has accumulated 27 years of experience in the restaurant industry including ownership of two restaurants and 24 years in retail as a successful franchise owner.
In 2008, Brian embarked on his real estate journey with his first home flip, sparking a passion that has led him to utilize real estate as a vehicle to create both, passive income, as well as generational wealth. Over the past 16 years, he has applied his extensive business experience to real estate, bringing a wealth of knowledge and expertise to every venture building a portfolio to include investments in multifamily, self-storage and single-family homes encompassing over 2,200 Doors as a Limited Partner (LP) and as a General Partner (GP).
Brian's hands-on approach and deep understanding of business operations have been instrumental in his success. His commitment to precision, trust, and excellence makes him the ideal partner to guide you in your investments, providing you with confidence and peace of mind.
Frequently Asked Questions
Who can invest?
Our offerings are primarily available to accredited investors, and in some cases qualified sophisticated investors, depending on the structure. We work best with investors who value capital preservation, disciplined underwriting, and long-term growth over speculation.
What types of returns can investors expect?
Returns vary by deal, but our approach is consistent: protect downside first, then pursue upside through execution.
Most opportunities are structured to deliver a blend of:
- Cash flow potential
- Equity growth through value-add improvements
- Risk-managed exit assumptions
We don’t rely on aggressive projections — we build deals to perform under realistic conditions.
How do you select operators and deals?
We only partner with experienced operators who have proven they can execute across market cycles. Every opportunity must pass our internal review for:
- Conservative underwriting
- Strong operations + repeatable playbook
- Alignment of incentives
- Clear reporting and investor transparency
- Risk controls (leverage, reserves, realistic exit strategy)
If it doesn’t protect capital, we don’t move forward.
What makes Litmus Capital different from other firms?
Many investment groups emphasize potential upside.
At Litmus Capital, we emphasize risk awareness, disciplined underwriting, and integrity-driven evaluation as the foundation of our approach.
Litmus Capital is designed for investors who value:
- Disciplined deal selection based on defined criteria
- Prudent use of leverage consistent with stated risk parameters
- Transparent, ongoing communication
- Long-term alignment of interests
We seek to partner with investors who prefer a measured, process-driven approach, focused on sustainability rather than promotional claims.